Edition 001  ·  500 units  ·  Free shipping over $65  ·  Ships Summer 2026

Edition 001  ·  500 units  ·  Ships Summer '26

1% is a tagline.
26% is deNatured.

847 on the waitlist

It was an age before it was anything else. We exist to support the kind of missions that showed up after — grief work, recovery work, the work that never gets a fundraising poster. They did it anyway. So, 26% of every sale. Off the top. To the forgotten ones doing the work.

or nominate a cause →
26%
of revenue — every drop — no exceptions · 26% is the floor. Partnerships push it higher. · more than 1% · community-named causes · every number is public · of revenue — every drop — no exceptions · 26% is the floor. Partnerships push it higher. · more than 1% · community-named causes · every number is public · of revenue — every drop — no exceptions · 26% is the floor. Partnerships push it higher. · more than 1% · community-named causes · every number is public · of revenue — every drop — no exceptions · 26% is the floor. Partnerships push it higher. · more than 1% · community-named causes · every number is public ·

§ 01 The Drop

Edition 001.

Echo TeeEcho Tee detailEdition 001

Echo Tee

$42

Heavyweight 100% organic cotton. Structured fit. Unisex sizing.

26% funds pollinators
Bone HoodieBone Hoodie detail

Bone Hoodie

$79

Midweight fleece. Dropped shoulder. Built for everyday wear.

26% funds pollinators
Coneflower Hoodie
↳ FUNDS NATIVE POLLINATORS

Coneflower Hoodie

$79

Midweight fleece. Named for the flower that keeps them fed.

26% funds pollinators
Signal Cap

Signal Cap

$38

6-panel structured cap. Embroidered wordmark. Adjustable strap.

26% funds pollinators
Sticker PackSticker Pack detailShips Free

Sticker Pack

$8

Die-cut weatherproof vinyl. 4-sticker set.

26% funds pollinators
Clothes ship in 5–7 business days.26% of every sale donated at drop close.

§ 02 The Causes

What's next.

Each drop funds a cause. Waitlist members vote before the drop closes. Edition 002 has two in contention — here's where they stand.

EDITION 002 — in contention

Lookout Hoodie

Lookout Hoodie — shipping with Edition 002 if dark sky wins the vote.

Dark sky preservation.

80% of people can't see the Milky Way. Light pollution disrupts wildlife, insect populations, and human sleep cycles. The sky is disappearing and almost nobody is counting.

Donate direct to [ORG TBD] →

also in contention

Rural volunteer fire departments.

~65% of US fire departments are all-volunteer. They cover most of rural America on donated trucks and aging gear. Federal grants skew urban. Nobody's fundraising poster looks like this.

Product design pending the vote.

Donate direct to [ORG TBD] →

EDITION 003 — your call

What we fund next is up to you.

These are the kinds of causes we're looking for. What should we partner on next?

§ 03 The Model

Here's how it works.

01

Buy the drop.

Start a conversation. Ships in 5–7 days.

02

26% off the top.

Off the top of revenue — before production, before shipping, before anything. It was never going to be less.

03

A cause gets funded.

The top cause from each drop gets the 26%. You name the candidates, the waitlist votes on the winner. Direct donation is always an option.

§ 04 Where We Stand

More than a vibe.

26% was already the number before we built a brand around it. It's not a target — it's the floor.

Most apparel brands0–1%
Cotopaxi / Patagonia1%
Ivory Ella~3%
Pura Vida5%
TOMS~10%
deNatured26%

Giving % of revenue. Competitor figures are approximate / publicly reported.

§ 05 The Math

Nothing hidden.

Example: Coneflower Hoodie

Retail price$79.00
26% donation (off the top)$20.54
Remainder (ops + growth)$58.46
26%

is the floor — of revenue, off the top. Every sale. The top cause from the drop poll gets it. Partnerships push it higher.

Direct donation always an option. Every number is public.

Every product · Every sale · No exceptions

§ 06 The Reason

Most brands give 1%. That's fine and marketable.

26% isn't arbitrary. It belonged to someone first.

The organizations doing the work after were small, underfunded, almost invisible. Nobody was producing their documentary. What they needed was money — not amplification, not awareness. Money. They kept working anyway.

deNatured exists so they don't keep doing it on empty.

If you'd donate directly, do it. The money matters more than where it comes from. But most people don't. Most people buy things. 26% of those things is how the work gets funded.

26% is the floor. Partnerships push it higher. The floor never moves.

§ 07 Waitlist

Be first.

First drop. First say in the cause. First to know.

No spam. Just drop announcements.

§ 08 FAQ

Common questions.

deNatured is a print-on-demand clothing brand with a different model. Before each drop closes, an on-site poll opens and waitlist members vote on which cause gets funded. At least 26% of revenue from every sale goes to the winning cause.

26% comes off the top of the retail price — before production, before shipping, before anything. On a $79 hoodie, that's $20.54 per sale. It gets pooled and donated at the end of each drop cycle. We publish the numbers publicly — no approximations, no rounding down.

Because profit is easy to manipulate. Production costs, overhead, 'operational expenses' — the accounting is flexible. Revenue is the number before any of that. 26% of $79 is $20.54, every time. No deductions, no exceptions. That's the floor.

Yes. Buying the clothes is one way to fund; donating directly to a cause is the other. Both are wins. Links to donate directly appear on each cause card.

We're in the first drop. Join the waitlist to be notified when products are live. Once live, print-on-demand orders ship within 5–7 business days. We'll email you tracking.